Connect Community strategy · Relationships · Action
Understand how people connect.
Turn relationships into action.
Downs Community Consulting helps organisations understand how people connect to one another, to ideas and to products, then turns those relationships into community strategies they can act on.
“Trust and familiarity move between people.”
DCC identifies where those relationships already exist, what strengthens them and how they can support products, teams and change.
The problem
Most businesses can see individuals.
Few can see what passes between them.
Marketing data can record a click, an event can count attendance and a CRM can hold a customer record. None of those measures alone explains whose opinion carries weight, why a message is believed or how enthusiasm for a product becomes shared. Community strategy makes those relationships visible enough to work with.
From insight to action
Find how trust, information and influence move.
Map the close, broad, digital and product communities around customers, staff, partners and the public.
Explore the approach Action the strategyDesign the conditions that help people participate.
Shape events, communication, leadership, marketing and supporting systems around the relationships that matter.
See practical applicationsA practical method
From understanding a community to giving people a reason to take part.
Map proximity
Identify the interests, experiences, locations and products that bring people together and make exchange possible.
02Build participation
Give people a clear route from awareness and interaction towards engagement, buy-in and credible advocacy.
03Design the support
Use the right mix of leadership, events, communication, digital spaces and, where useful, Salesforce or MCAE to put the strategy into practice.
Why DCC